Some brands become successful by inventing a completely new type of product and service, others through distinction.
Lab88 is a distinction brand. A brand that succeeds in the market place by defining themselves against, rather than following the competition. Lab88 is not about being the biggest; it's about being the best. It's about selling a specific lifestyle and about being remarkable. Something remarkable is worth talking about, worth noticing.
Never mind "you are what you eat", in our materialistic society that has been replaced by "you are what you buy". Lab88 seeks to seperate their customers from the crowds by signifying status, bringing exclusive best of breed products first to market.
Through innvative marketing campaigns and programs, we keep the Lab88 name front and centre to help you:
Leverage the power of a quality, professional and nationally recognized brand;
Break through to the main stream by targeting a niche market instead of a huge market;
Gain exlusive access to premium products that will build client loyalty with proven results of significantly higher customer satisfaction, twice the number of client referrals and a jump repeat business of 50%
What do we offer?
You can no longer just market directly to the masses. We have created a world where most products are invisible and old school marketing no longer works.
We live in an increasingly brand driven culture. Brands help satisfy the craving for attention and admiration. By adding status to a brand and keeping distribution to a selected few an unconscious craving is created and brand awareness is increased.
Our franchise structure supports the beliefs of our brand and our company philosophy
Beliefs of the Lab88 brand:
Best of breed products first to the market: As we believe in only stocking the best of breed products in our stores, do we believe that we need best of breed marekting material to support the brand and our products.
Exceptional customer experience and service: It is as important to build relationships with our franchisees as it is with customers, to ensure the success of the brand.
Customer Education: We believe in educating our customers and building trust. Only through education and guidance from the franchisor can we successfully grow the brand. Success lies in the strength of "we", the franchisor and the franchisee.
Lab88 Franchise System:
With operating systems to assist you in managing your business and under our skilled guidance we will provide you with expert advice from a dedicated team of experienced professionals as well as a comprehensive training platform to assist you in growing your business. The Lab88 Training Platform enriches your existing skills and increases your value to customers, creating greater customer satisfaction, a higher success rate in closing sales and an increase in repeat business.
Professionally designed marketing material together with national PR campaigns help carry the quality of the brand to customers and create brand loyalty.
Branding is the most important aspect of any business, especially in franchising. Brand success equals business success.
With an intelligent system to assist you in the operations of your business, such as stock control, managing sales and staff performance, youhave more time to concentrate on the important aspects of the business such as recruit, customer activity programs and customer service.
Owning your own business is no longer just about working for yourself or about making money. It's about building equity and creating an exit strategy, and as a franchisor and business partner, we know and understand your concerns about attracting new customers, growing your business and increasing profit margins.
Franchised businesses have a 97% success rate within 5 years of opening, whereas non-franchised businesses have a comparatively low success rate; 45% in their first 6 years. It is estimated that 12% of retail sales in South Africa are done through franchised businesses and sustained growth in this sector is expected for the foreseeable future.
South Africa is the 20th largest consumer of information and communication technology products and services in the world. As an increasingly important contributor to South Africa's gross domestic product (GDP), the country's ICT and electronics sector is both sophisticated and developing.
Franchising Facts:
Franchising is a business strategy;
Franchising is a substantial contributor to South Africa's economy. Growth has been impressive, with annual growth rates hovering consistently around the 25%+ mark
Today, about 400 bona fide franchisors, operating through around 25 000 franchisees, serve the local market
The combined sales of South Africa's franchised networks have exceeded the R200 billion per annum mark
What is our Franchisee Profile Requirements?
Business Requirements: Experience in senior management
Qualifications: not required
Experience: Recommended, experience in sales, ideally retail
