Lenovo strives to be a new world company that makes award-winning PCs for our customers. We operate as a company uninhibited by walls or organizational structures using worldsourcing to harness the power of innovation across our global team. We design innovative and exciting products and services to meet our customers’ needs.
The digital revolution has brought a new world into being. As old boundaries fall away, people worldwide collaborate to invent new products, form new companies, and forge meaningful new friendships. Armed with instant access to information, consumers have more knowledge and power than ever in history. Only those companies will thrive that embrace the collaborative, responsive outlook this new world demands.
What it means: Lenovo “makes life more fun” by…
Putting smart ideas inside our products that add more fun to your life. These clever ideas are manifested in features that let you entertain yourself, stay connected, and enjoy peace of mind. Customer research in China has shown that Lenovo is known for putting smart and clever ideas into it’s products that enhance the experience and make them more fun. This also aligns to the type of innovation in which IPG excels.
On the outside, designing our products to give you style that lets you express yourself. IPG is driving design differentiation on notebooks (e.g. thin and light) and desktops (all-in-one) form factors to make them attractive and desirable to consumers. IPG will also offer consumers a wide range of colors, patterns, materials and finishes that allow them to express their personality.
Key Messages
Entertain Yourself: What it means: Smart ideas from Lenovo make your life more fun (e.g. One Key Theatre button). We also add features from leading companies (e.g. Dolby) to increase your entertainment value.
Express Yourself: What it means: Our systems look great and let you express your own personality, whether you’re carrying them with you or they’re sitting on your desk.
Stay Connected: What it means: Being connected with your friends and family, as well as to the world, makes life more fun. Our products keep you connected to everyone and everything that is important to you.
Enjoy Peace of Mind: What it means: You can rest easy because our smart features protect your documents, music, videos, and pictures from damage and theft. Don’t worry! Have fun!
